Case Studies
Case studies from my career.
2 availables engagements
Capacity: 4 clients
Building a profitable creator strategy
Client:
US DTC subscription brand
Currently rebuilding a broad creator programme into a more focused growth strategy, sharpening content, audience targeting and commercial measurement around the economics of a subscription brand
A more focused Millennial and Gen X creator strategy
A creator function built around sustainable customer acquisition
Building a profitable creator strategy
Client:
US DTC subscription brand
Currently rebuilding a broad creator programme into a more focused growth strategy, sharpening content, audience targeting and commercial measurement around the economics of a subscription brand
A more focused Millennial and Gen X creator strategy
A creator function built around sustainable customer acquisition
Building a creator strategy around the customer
Client:
Beauty ecommerce brand
Overhauled a £30M beauty brand's TikTok and Instagram creator strategy, moving away from competitor-led content towards a clearer understanding of the audience, culture and creators that could genuinely influence them
A customer-led creator strategy across TikTok and Instagram
Clearer principles for creator selection, content and platform strategy
Building a creator strategy around the customer
Client:
Beauty ecommerce brand
Overhauled a £30M beauty brand's TikTok and Instagram creator strategy, moving away from competitor-led content towards a clearer understanding of the audience, culture and creators that could genuinely influence them
A customer-led creator strategy across TikTok and Instagram
Clearer principles for creator selection, content and platform strategy
Taking a UK profile into a new market
Client:
Steven Bartlett
Building Steven Bartlett's presence in the UAE through strategic partnerships, high-profile speaking opportunities and relationships across media, brands and government
Established a credible presence for Steven in the UAE
Created relationships that led to further speaking, media and partnership opportunities
Taking a UK profile into a new market
Client:
Steven Bartlett
Building Steven Bartlett's presence in the UAE through strategic partnerships, high-profile speaking opportunities and relationships across media, brands and government
Established a credible presence for Steven in the UAE
Created relationships that led to further speaking, media and partnership opportunities
Building a talent agency from the ground up
Client:
Noise PR & Talent Group
Built and scaled a talent and communications business from launch to exit, developing the systems, client proposition, team and commercial engine needed to support sustainable growth
£100k turnover achieved within 10 months
Built and scaled a commercially successful business before exit
Building a talent agency from the ground up
Client:
Noise PR & Talent Group
Built and scaled a talent and communications business from launch to exit, developing the systems, client proposition, team and commercial engine needed to support sustainable growth
£100k turnover achieved within 10 months
Built and scaled a commercially successful business before exit
See the whole picture.
Growth rarely has one problem. It’s usually a mix of decisions, priorities, people and moving parts that have stopped working together. I bring the experience to work out what’s really going on, what needs to change and what should happen next.
See the whole picture.
Growth rarely has one problem. It’s usually a mix of decisions, priorities, people and moving parts that have stopped working together. I bring the experience to work out what’s really going on, what needs to change and what should happen next.
See the whole picture.
Growth rarely has one problem. It’s usually a mix of decisions, priorities, people and moving parts that have stopped working together. I bring the experience to work out what’s really going on, what needs to change and what should happen next.